Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
East Essence donates to a sister in Philadelphia to help pay rent. A beautiful family Masha Allah of 9 kids who just lost their father in a fight with cancer (May Allah be pleased with him) and he was the only bread earner.